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Pupil Nutrition; Food and Beverages; Advertising; Corporate Incentive Programs   

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(a) For purposes of this section, and unless the context requires otherwise, the following terms have the following meanings:

(1) "Advertising" means an oral, written, or graphic statement or representation, including a company logo or trademark, made for the purposes of promoting the use or sale of a product by the producer, manufacturer, distributor, seller, or any other entity with a commercial interest in the product.

(2) "Brand" means a corporate or product name, a business logo, or a mark, regardless of whether it may legally qualify as a trademark used by a seller or manufacturer to identify goods or services and to distinguish them from competitors' goods.

(3) "Food or beverage" means any food or beverage that does not comply with the nutrition standards for food or beverages pursuant to this article.

(4) "Schoolday" means the period from the midnight before to 30 minutes after the end of the official schoolday.

(b) Except as provided in subdivision (c), a school, school district, or charter school that participates in the federal National School Lunch Program or federal School Breakfast Program shall not do either of the following:

(1) Advertise any food or beverage during the schoolday unless the food or beverage product manufactured, sold, or distributed under the corporate brand name can be served or sold on the school campus during the schoolday. This prohibition includes the advertising during the schoolday on any property or facility owned or leased by the school district or school and used for school-related activities, including, but not limited to, school buildings, athletic fields, facilities, signs, scoreboards, or parking lots, or any schoolbuses or other vehicles, equipment, vending machines, uniforms, educational material, or supplies.

(2) Participate in a corporate incentive program that rewards pupils with free or discounted foods or beverages that do not comply with the nutritional standards required pursuant to this article when the pupils reach certain academic goals.

(c) The restriction on advertising in subdivision (b) does not apply to any of the following:

(1) Advertising on broadcast, digital, or print media, unless the media are produced or controlled by the local educational agency, school, faculty, or its pupils.

(2) Advertising on clothing with brand images worn on school grounds.

(3) Advertising contained in product packaging.

(4) Advertising of infrequent school fundraising events, involving food or beverages that do not meet the nutritional standards pursuant to this article.

(d) This section does not require a school, school district, or charter school to replace durable, nonconsumable items that are not in compliance with this section, including, but not limited to, scoreboards or team uniforms, in use as of January 1, 2018, but requires a school, school district, or charter school to comply with this section as these items are replaced or contracts are renegotiated.

(e) It is the intent of the Legislature that the governing board or body of a school district and a charter school annually review their compliance with this section.

(Added by Stats. 2017, Ch. 843, Sec. 1.)