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Tuolumne COE |  BP  1113  Community Relations

County Office Web Site   

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To enhance communication with students, parents/guardians, staff, and community members, the Tuolumne County Superintendent of Schools Office encourages the development and ongoing maintenance of County Office and school/program site web sites. Web sites shall be aligned with the County Office's plans for communications and media relations.

(cf. 0000 - Vision)

(cf. 0440 - District Technology Plan)

(cf. 1100 - Communication with the Public)

(cf. 1112 - Media Relations)

(cf. 1230 - School-Connected Organizations)

(cf. 1260 - Educational Foundation)

(cf. 4040 - Employee Use of Technology)

(cf. 6020 - Parent Involvement)

The Tuolumne County Superintendent of Schools or designee may establish design standards for County Office and school/program site web sites in order to maintain a consistent identity, professional appearance, and ease of use.

Content

The County Superintendent or designee shall develop content guidelines for County Office and school/program site web sites. These guidelines shall be consistent with law, Board policy, and administrative regulation.

Staff, students, or other persons may submit materials for web publication to the County Office or school/program site webmaster who shall ensure that the content adheres to County Office guidelines and policies.

(cf. 6145.5 - Student Organization and Equal Access)

County Office and school/program site web sites shall not include content that is obscene, libelous, or slanderous, or which creates a clear and present danger of inciting students to commit unlawful acts, violate school/program site rules, or substantially disrupt the school/program site's orderly operation.

(cf. 5145.2 - Freedom of Speech/Expression)

The County Superintendent or designee should ensure that copyright laws are not violated in the use of material on County Office or school/program site web sites.

(cf. 4132/4232/4332 - Publication or Creation of Materials)

(cf. 6162.6 - Use of Copyrighted Materials)

Any links to external web sites shall support the educational mission and shall include a disclaimer that the County Office is not responsible for the content of external web sites.

Advertising on County Office or school/program site web sites may be accepted under the same restrictions and conditions set forth in law, County Board policy, and administrative regulations pertaining to advertising in County Office and school/program site-sponsored publications.

(cf. 1325 - Advertising and Promotion)

(cf. 3312 - Contracts)

Privacy Rights

The County Superintendent or designee shall ensure that web site content protects the privacy rights of students, parents/guardians, staff, County Board members, and other individuals.

(cf. 1340 - Access to District Records)

(cf. 4119.23/4219.23/4319.23 - Unauthorized Release of Confidential/Privileged Information)

(cf. 5022 - Student and Family Privacy Rights)

(cf. 5125 - Student Records)

Phone numbers, home addresses, and email addresses of students or their parents/guardians shall not be published on a County Office or school/program site web page.

(cf. 5125.1 - Release of Directory Information)

Because of the wide accessibility of the Internet and potential risk to students, photograph(s) of a student shall not be published with his/her name or other personally identifiable information without the prior written consent of the student's parent/guardian. Photographs of groups of students, such as at a school/program site event, may be published provided that students' names are not included.

Home addresses or telephone numbers of staff members shall not be posted.

No public safety official shall be required as a condition of employment to consent to the posting on the Internet of his/her photograph or identity as a public safety officer for any purpose if that officer reasonably believes that the disclosure may result in a threat, harassment, intimidation, or harm to the officer or his/her family. (Government Code 3307.5)

County Office and school/program site web sites shall not post the home address or telephone number of any elected or appointed official including, but not limited to, a County Board member or public safety official, without the prior written permission of that individual. (Government Code 3307.5, 6254.21, 6254.24)

(cf. 3515.3 - District Police/Security Department)

Legal Reference:

EDUCATION CODE

35182.5 Contracts for advertising

35258 Internet access to school accountability report cards

48907 Exercise of free expression; rules and regulations

48950 Speech and other communication

49061 Definitions, directory information

49073 Release of directory information

60048 Commercial brand names, contracts or logos

GOVERNMENT CODE

3307.5 Publishing identity of public safety officers

6254.21 Publishing addresses and phone numbers of officials

6254.24 Definition of public safety official

UNITED STATES CODE, TITLE 17

101-1101 Federal copyright law

UNITED STATES CODE, TITLE 20

1232g Federal Family Educational Rights and Privacy Act (FERPA)

CODE OF FEDERAL REGULATIONS, TITLE 16

312.1-312.12 Children's Online Privacy

CODE OF FEDERAL REGULATIONS, TITLE 34

99.1-99.67 Family Educational Rights and Privacy

COURT DECISIONS

Aaris v. Las Virgenes Unified School District, (1998) 64 Cal.App.4th 1112

Perry Education Association v. Perry Local Educators' Association, (1983) 460 U.S. 37

Board of Education, Island Trees Union Free School District, et.al. v. Pico, (1982) 457 U.S. 853

Management Resources:

CSBA PUBLICATIONS

Maximizing School Board Governance: Community Leadership, 1996

WEB SITES

CSBA: http://www.csba.org

California School Public Relations Association: http://www.calspra.org

National School Public Relations Association: http://www.nspra.org

Policy TUOLUMNE COUNTY SUPERINTENDENT OF SCHOOLS

adopted: August 1, 2008 Sonora, California