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Santa Clara USD |  AR  6162.7  Instruction

Broadcast Policy Guidelines For Cable Channel 26   

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Channel 26 (CH 26) is the broadcasting station for the Santa Clara Unified School District (SCUSD). The system allows material to be broadcast from the Main TV Office to the surrounding community on CH 26. The television station will be supervised and maintained by the "station coordinator" under the direction of the "administrator in charge." All material to be broadcast must get clearance from, and be arranged with, the station coordinator, and have fulfilled the criteria outlined in the procedure below. Anyone attempting to broadcast material without the proper authorization will be subject to disciplinary action suitable to the position of the person or persons involved (i.e., teacher, student, parent, administrator, etc.).

Because the definition of "suitable material" can be subjective and changes with the times, this policy is intended to be dynamic and malleable, able to be altered and adjusted to suit the needs of the community, district, staff and students of the SCUSD as they see fit. The community can best be served if this evolutionary process of change is guided by a panel representative of the community it serves and involves feedback from students, parents, faculty and staff of the district. This advisory committee should meet as needed. It is through this process that the SCUSD hopes to readily bring needed information to its community and be able to provide a venue for the many talented works of its student population.

Suitability of Material for Broadcasting

All material submitted for broadcast must fall under one of the following three categories: information, education or entertainment. All material submitted for broadcasting must have followed the submission process outlined below. Material to be broadcast on CH 26 may only be shown with direct district approval via the administrator in charge.

Format

Original material may be in any broadcasting form, but should be of the highest image and sound quality possible. Whenever possible, digital or first generation work should be submitted for broadcasting. Work that is of poor image or sound quality may be removed from broadcasting at the discretion of the station coordinator, even if it has undergone the appropriate submission process as outlined below.

Suitable material may be in the form of PowerPoint presentations on CD (or similar software compatible with computers within the broadcasting system), DVD, Digital 8, or Mini DV. Other possibilities include slideshows of student artwork (on CD); audio CDs (with a designated title screen), or a slide presentation of thematic photos (class projects, field trips, etc.)

Content

Material submitted for broadcasting should refrain from the use of nudity, excessive violence, inappropriate language, and any content that demeans or discriminates against any particular person or group because of their heritage, race, sex, age, mental or physical abilities or sexual orientation. Broadcast material should also refrain from the use of weapons (such as guns and knives), as well as drugs and other items regulated by state and federal government or inappropriate for use in a K-12 educational setting. There may be times such material may be used if done so in the context of education or artistic vision, but only at the direct approval of the station coordinator and the district (ex: a Public Service Announcement about hate crimes, a nude statue in an art lesson, a "Say No to Drugs" PSA etc.).

Submission Process

The responsibility of approving any material submitted through a school site is solely that of the site administrator. The administrator, at her/his discretion, may delegate this authority to another individual or group as she/he sees fit (a video teacher, student panel, parent, volunteer, etc. as long as the delegates adhere to the same standards laid out in the district policy. The turn-around time from approval to broadcasting, as well as the time of the broadcast, is at the discretion of the station coordinator.

Material from a School Site for Broadcasting within the School

Material that is to be broadcast solely within the confines of the site of its origin need only the permission of the site administrator, or the individual or body who has been delegated that authority. Thus, a video teacher (given the position of "site broadcasting manager") needs no further authority than his/her own judgment to broadcast a daily bulletin. Should there be a parent or student complaint concerning content, the complaint and responsibility should be directed to the principal to resolve as he/she sees fit.

Material from a School Site for Broadcasting to CH 26

Person(s) submitting material to be broadcast on CH 26 must have approval of the administrator.

Material from the District for Broadcasting to a School of Schools

Material submitted by district employees for the purposes of broadcasting to a school or schools must be approved by the administrator in charge.

Material from the District for Broadcasting to CH 26

Material submitted by district employees for the purposes of broadcasting on CH 26 must be approved by the administrator in charge.

Material from Outside the District (Parent or Outside Vendor, etc.) for Broadcasting to a School or Schools

Material submitted from outside the district for the purposes of broadcasting to a school or schools must be approved by the administrator in charge.

Material from Outside the District (Parent or Outside Vendor, etc.) for Broadcasting on CH 26

Material submitted from outside the district for purposes of broadcasting on CH 26 must be approved by the administrator in charge.

Return of Material used for Broadcasting

When material is broadcast from a school site, it is the site administrator's responsibility to determine the process by which the material will be collected and returned. Material submitted to the station coordinator will not be returned unless the submitting individual or group makes arrangements directly with the station coordinator.

Complaint Procedure

Issues arising through this process and not satisfactorily resolved for all involved should be referred to the Administrator-in-Charge. If a mutually agreed upon decision still cannot be reached, the matter should be turned over to the Assistant Superintendent for resolution.

Regulation SANTA CLARA UNIFIED SCHOOL DISTRICT

approved: September 25, 2003 Santa Clara, California

reviewed: April 24, 2014