Happy Valley ESD (Santa Cruz) | BP 1113 Community Relations
District And School Web Sites
To enhance communication with students, parents/guardians, staff, and community members, the Board of Trustees encourages the Superintendent/Principal or designee to develop and maintain district and school web sites. The use of district and school web sites shall support the district's vision and goals and shall be coordinated with other district communications strategies.
(cf. 0000 - Vision)
(cf. 0440 - District Technology Plan)
(cf. 1100 - Communication with the Public)
(cf. 1112 - Media Relations)
(cf. 1114 - District-Sponsored Social Media)
(cf. 6020 - Parent Involvement)
The Superintendent/Principal or designee shall establish design standards for district and school web sites in order to maintain a consistent identity, professional appearance, and ease of use.
The district's design standards shall address the accessibility of district-sponsored web sites to individuals with disabilities, including compatibility with commonly used assistive technologies.
(cf. 0410 - Nondiscrimination in District Programs and Activities)
Guidelines for Content
The Superintendent/Principal or designee shall develop content guidelines for district and school web sites and shall assign staff to review and approve content prior to posting.
Board policy pertaining to advertising in district and school publications, as specified in BP 1325 - Advertising and Promotion, shall also apply to advertising on district and school web sites.
(cf. 1325 - Advertising and Promotion)
The Superintendent/Principal or designee shall ensure that the privacy rights of students, parents/guardians, staff, Board members, and other individuals are protected on district and school web sites.
(cf. 1340 - Access to District Records)
(cf. 5022 - Student and Family Privacy Rights)
(cf. 5125 - Student Records)
Telephone numbers and home and email addresses of students and/or their parents/guardians shall not be published on district or school web sites.
(cf. 5125.1 - Release of Directory Information)
Photographs of individual students may be published, together with their names, except when their parent/guardian has notified the district in writing to not release the student's photograph without prior written consent in accordance with BP/AR 5125.1 - Release of Directory Information.
Photographs of groups of students, such as at a school event, may be published provided that students' names are not included.
Staff members' home addresses or telephone numbers shall not be posted on district or school web sites.
The home address or telephone number of any elected or appointed official including, but not limited to, a Board member or public safety official, shall not be posted on district or school web sites without the prior written permission of that individual. (Government Code 3307.5, 6254.21, 6254.24)
No public safety official shall be required to consent to the posting on the Internet of his/her photograph or identity as a public safety officer for any purpose if that officer reasonably believes that the disclosure may result in a threat, harassment, intimidation, or harm to the officer or his/her family. (Government Code 3307.5)
(cf. 3515.3 - District Police/Security Department)
35182.5 Contracts for advertising
35258 Internet access to school accountability report cards
48907 Exercise of free expression; rules and regulations
48950 Speech and other communication
49061 Definitions, directory information
49073 Release of directory information
60048 Commercial brand names, contracts or logos
3307.5 Publishing identity of public safety officers
6254.21 Publishing addresses and telephone numbers of officials
6254.24 Definition of public safety official
11135 Nondiscrimination; accessibility to state web sites
14029.5 Prohibition against publishing personal information of person in witness protection program
UNITED STATES CODE, TITLE 17
UNITED STATES CODE, TITLE 20
1232g Federal Family Educational Rights and Privacy Act
UNITED STATES CODE, TITLE 29
794 Section 503 of the Rehabilitation Act of 1973; accessibility to federal web sites
UNITED STATES CODE, TITLE 42
CODE OF FEDERAL REGULATIONS, TITLE 16
CODE OF FEDERAL REGULATIONS, TITLE 34
Aaris v. Las Virgenes Unified School District, (1998) 64 Cal.App.4th 1112
U.S. DEPARTMENT OF JUSTICE PUBLICATIONS
Accessibility of State and Local Government Websites to People with Disabilities, June 2003
WORLD WIDE WEB CONSORTIUM PUBLICATIONS
Web Content Accessibility Guidelines, December 2008
California Department of Education, Web Accessibility Standards: http://www.cde.ca.gov/re/di/ws/webaccessstds.asp
California School Public Relations Association: http://www.calspra.org
U.S. Department of Justice, Americans with Disabilities Act: http://www.ada.gov
World Wide Web Consortium, Web Accessibility Initiative: http://www.w3.org/wai
Policy HAPPY VALLEY ELEMENTARY SCHOOL DISTRICT
adopted: October 17, 2011 Santa Cruz, California