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Castro Valley USD |  AR  1325  Community Relations

Advertising And Promotion   

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In addition to the criteria listed in BP 1325, the Superintendent or designee also may consider the education value of the advertisements, the age and maturity of the students in the intended audience, and whether the advertisements support the basic educational mission of the district, directly benefit the students, or are of intrinsic value to the students or their parents/guardians.

The Superintendent or designee will:

1. Develop, in consultation with the principals and/or facility managers, the criteria including content, size, location, and rates for paid advertising.

2. Approve only temporary advertising, in consultation with the principals and/or facilities manager, for a specified period of time (e.g., week, month, year, season of sport).

a. No permanent advertising (e.g., walls, fences, floors, signs) will be approved.

b. No permanent advertising on scoreboards, will be approved.

(1) Temporary advertising on scoreboards may be considered.

(2) Naming a scoreboard must follow BP 7310 - Naming of Facilities.

c. No advertising to promote individuals will be approved.

3. Approve, in consultation with the principal and/or facility manager, all paid advertising prior to posting the advertising.

a. The Superintendent or designee will approve the content, size, and location of the paid advertisement.

(1) The cost of installing or removing any advertisement will be paid for fully by the advertiser and/or school.

(2) It is the responsibility of the principal and/or site manager to remove the advertising at the end of the approved display time period.

4. Approve all contracts for paid advertising.

a. Only the Assistant Superintendent - Business Services may sign a contract for paid advertising.

b. All revenue generated by paid advertisements will be deposited with the district and assigned to an appropriate site account.

5. Review, in consultation with the principals and facility managers, advertising in place prior to June 10, 2010.

a. If the advertising meets the criteria and guidelines, the advertiser will be informed of the current advertising rates.

(1) If the advertiser does not wish to pay the current advertising rates, the advertisement will be removed at the end of the existing agreement or immediately if no advertising rate is being paid.

b. If the advertisement does not meet the criteria and guidelines, the advertisement will be removed immediately.


approved: June 10, 2010 Castro Valley, California

revised: August 16, 2012