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Castro Valley USD |  BP  7310  Facilities

Naming Of Facility   

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General Provisions

For purposes of this policy, the term "facility" may be used to refer to a school, building (or group of buildings), field, stadium, or any subordinate element of same (e.g., rooms, walkways).

It is the intent of the Board of Education that the district establish criteria and processes for the naming of facilities, subject to any applicable legal restrictions. In all cases, final selection of any name or names will be made by the Board.

The Board shall name district schools and other district-owned or leased buildings, grounds, and facilities in recognition of:

1. Individuals, living or deceased, and entities that have made outstanding contributions, including financial contributions, to the school community

2. Individuals, living or deceased, who have made contributions of statewide, national, or worldwide significance

3. The geographic area in which the school or building is located

The Board encourages community participation in the process of selecting names. A citizen advisory committee shall be appointed to review name suggestions and submit recommendations for the Board's consideration.

(cf. 1220 - Citizen Advisory Committees)

Any name adopted for any new school shall not be so similar to the name of any existing district school as to result in confusion to members of the community.

Before adopting any proposed name, the Board shall hold a public hearing at which members of the public will be given an opportunity to provide input.

(cf. 9320 - Meetings and Notices)

When naming or renaming a district school, building, or facility, the Board may specify the duration for which the name shall be in effect.

Memorials

Upon request, the Board may consider naming facilities in honor of the contribution of students, staff members, or community members who have been deceased for at least one year.

Naming Associated with Financial Contributions

Recognizing that the interests of the district students are best served through use of quality programs in quality facilities, opportunities may exist to acknowledge financial contributions made to the district on behalf of the students. To that end, the Board will also consider naming facilities based on substantial financial contributions. Based on Board input, guidelines, and parameters for specific naming opportunities will be developed and maintained by the Superintendent.

At a minimum, guidelines and parameters for naming based on financial contributions shall address:

1. Organizational Values. All aspects of naming based on financial contributions shall take into consideration the values and mission of the district. Specific emphasis and priority shall be given to those opportunities most closely aligned with the instructional program.

2. Naming based on individual or family names. Once approved, such names shall be considered permanent names of the facility.

3. Naming based on business names. Since use of business names is considered advertising by its nature, any consideration and approval of such names shall be on a specific, time-limited basis.

4. Signage/Image. Guidelines for location, size, display, and wording of signage and image associated with naming shall be established. Final approval of the location, size, display, and wording of any signage and the use of the image of the facility associated with naming shall be retained by the Board.

Naming of discrete elements broadly available to the community (e.g., individual pavers, bricks, seats, "walks of fame") shall not be included in the scope of this policy but, instead, shall be determined based on parameters established by the Superintendent.

Naming Rights

The Board may grant to any person or entity the right to name any district building or facility. In doing so, the Board shall enter into a written agreement which shall:

1. Specify the benefits to the district from entering into the agreement

2. State the roles and responsibilities of the parties to the agreement, including whether or not the Board shall retain the power to approve any proposed name

3. Provide details related to the naming right granted, including the building, grounds, or facility involved and the duration for which the name shall be in effect

4. Prohibit any message, image, or other depiction that advocates or endorses the use of drugs, tobacco, or alcohol, encourages unlawful discrimination against any person or group, or promotes the use of violence or the violation of any law or district policy

(cf. 0410 - Nondiscrimination in District Programs/Activities)

(cf. 1325 - Advertising/Promotions)

(cf. 3290 - Gifts, Grants and Bequests)

5. Reserve the authority to terminate the naming right if it determines that the grantee, subsequent to receiving the naming right, has engaged in any of the prohibited acts stated in item #4 above or other criminal or unlawful acts that might bring the district into disrepute

Legal Reference:

EDUCATION CODE

35160 Authority of governing boards

Policy CASTRO VALLEY UNIFIED SCHOOL DISTRICT

adopted: June 28, 2012 Castro Valley, California